Our Practice in Beloit and Brodhead

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Your Destination for Eye Care

Our community matters, and we take pride in being the destination for eye care in Beloit and Brodhead. Whether you need routine eye examinations, management and diagnosis of eye diseases, dry eye treatment, or myopia control for your kids, we’re here for you.

Our extensive eyewear collection ranges from budget-friendly options to the latest in designer frames. Book your appointment with our knowledgeable team today and get the eye care you deserve.

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Our Mission

Quality eye care, friendly service, and resilience are at the forefront of our mission. Dr. Kelley began his journey in Beloit and grew alongside the community, and our practice has as well. As the years have gone by, our story has unfolded in step with the community’s growth. We use our experiences to offer our patients a comprehensive, welcoming, and ever-evolving eye care experience.

Fill Out Your Patient Forms Online

We value your time and know that convenience is key. Download the necessary form(s) below, print them out, and fill in the required fields. Please fax us your printed and completed form(s) or bring them with you to your next appointment.

Meet Our Team


Dr. Douglas Kelley, O.D.

Come Visit Us

Beloit Family Eye Care

You can find us on E Grand Ave., right across from the Beloit Art Center. We look forward to welcoming you.

  • 531 E. Grand Ave.
  • Beloit, WI 53511

Please call our practice before visiting!

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Brodhead Vision Clinic

You can find us on 17th St. We have convenient parking available at the side of the building for our patients.

  • 1005 17th Street
  • Brodhead, WI 53520

Please call our practice before visiting!

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